Companies could see a 50 per cent reduction in their carbon footprint if they utilise the data storage capabilities of cloud computing, says a new study.
The London-based Carbon Disclosure Project assessed business function in both the UK and France and found that large IT firms could drastically cut their carbon emissions in less than ten years by using the new technology.
It is predicted that use of cloud platforms could triple in the next couple of years.
The research shows that the majority of large blue-chip UK companies are planning to increase their usage of the cloud from 10 per cent up to an incredible 70 per cent by 2020.
It is also noted that these companies could also make significant cost savings running into millions, if not billions, of pounds.
This is largely due to the fact that cloud operations cut down on the expense of having to invest in hardware and servers as they are located and managed remotely.
Cloud computing allows companies to reduce costs by buying less hardware and using servers located elsewhere to store, manage and process data. But a reduction in energy prices is also a major factor with the study saying that the total energy savings could top ￡1.2 billion per year.
But not only this, cloud computing makes the process of trading and data storage a simpler and less time consuming task for the end user.
"Carbon reduction is one driver, but not the primary driver," Citigroup's Paul Stemmler said. "The primary driver is time to market. Developers used to take 45 days to get new servers, but in the internal cloud infrastructure that we operate in our own private network, it takes just a couple of minutes."
Large media organisation Trinity Group recently announced that it will be embracing cloud computing in its core functions in the near future.